From Resignation to Reinvention: How to Design Life and Business on Your Terms | #120: Emily Dunlop

Emily Dunlop is a brand strategist and the creator of The Authority Academy and The Good Marketing Club. After more than a decade in corporate marketing, she chose to start over, moving to Italy and building a business that reflects her values. Today she helps founders, coaches and creators package their expertise, position themselves with clarity and grow personal brands that consistently sell. In this episode, Emily shares her journey of leaving corporate life, rebuilding from scratch and creating offers that convert. She explains why your story matters more than chasing metrics, how to test ideas before scaling and what it really takes to turn trust into revenue. A conversation full of practical lessons, honest encouragement and the reminder that it is never too late to create the business and life you want. Connect with Emily: https://www.linkedin.com/in/emily-jane-dunlop/ https://www.instagram.com/emily_dunlop/ https://www.thisisemilydunlop.com/ Timestamps: 00:00 - Cold open: why leaving isn’t for everyone 01:00 - Intro and welcome 01:22 - Who is Emily: Good Marketing Club & Authority Academy 02:05 - 12 years in marketing and lessons from big brands 03:58 - The Tuscany turning point that changed everything 04:49 - Mirror moment: great life but misaligned career 05:42 - Why the five-year plan didn’t make sense anymore 06:35 - Launching Good Marketing Club and building community 07:28 - Values over vanity and creating authentic content 15:39 - Proof beats claims and why niche advice is overrated 16:21 - Do you really need to niche? 17:44 - Clarity questions that actually matter 19:56 - Why your story is always interesting 20:33 - Standing out in a crowded market without shouting 21:30 - Why vulnerability creates trust 22:25 - Forget viral, focus on building relationships 23:08 - Taking off the corporate mask online 24:43 - How social media became a new chapter 25:19 - Content rhythms that feel sustainable 26:06 - Showing the messy middle of business 28:23 - Why now was the right time for Authority Academy 30:14 - Shifting from one-to-one to one-to-many offers 31:32 - What Authority Academy helps people achieve 32:15 - Mindset, offers and ecosystem explained 33:09 - Positioning and messaging that resonates 34:01 - Pricing, proof and what clients look for 34:58 - Who Emily works with today 35:49 - Careers are not linear 36:59 - Futureproofing your skills and brand 38:01 - Why pivots still work when consistent 43:40 - The spotlight effect and overcoming fear 44:21 - Quickfire: Italy, food and life abroad 47:18 - Where to find Emily online 48:24 - Final advice: back yourself and begin 49:22 - Outro Connect with Tommen: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: Links: https://linktr.ee/produced_by⁠⁠⁠ FenPost: https://fenpost.com/?via=tomas Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Tools & gear that support the show: Neon Now: https://neonnow.co.uk/ Sync: https://www.wearesync.co.uk/ Metricool: https://f.mtr.cool/HRJBZK Ulanzi: https://www.ulanzi.com?aff=2611 Apex Comfort: https://apexcomfort.co.uk/ Midland Flowers: https://midlandsflowerwallco.co.uk/ RA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19 Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.