From Radical Honesty to AI Co-Founders: 8 Cult Brand Behaviors You Shouldn't Skip

This week, Andi’s catching you up on everything — from why she ghosted her own show (😅) to what’s next for Casa Noon, and the 8 cult brand behaviors redefining how to build an obsession-worthy business right now. After hosting her viral Cult Brand Blueprint training (over 1,000 of you signed up 👀), she’s reflecting on what’s working right now — and how you can use these insights to build something magnetic, memorable, and made to last. Andi shares: Why she paused the pod to run the Cult Brand Blueprint training — and the secret replay link she’s dropping just for you. A peek into her final round of Obsession-Worthy Mastermind before pivoting fully into Casa Noon. Behind the scenes of a beauty retreat in New Orleans, a VIP strategy day with a visionary client, and investor convos while traveling. The 8 cult brand behaviors you need to know now: Radical honesty is the new authenticity Community > followers (but community creates followers) Nostalgia is a conversion strategy (hello, Labubu & Jellycat) Personal branding is leadership AI is your co-founder now Founders with visibility > hustle culture burnout Micro-influencers are the new ROI kings and queens Smart girl brands share generously (transparency = loyalty) This one’s packed. A must-listen if you're ready to lead with vision, show up with heart, and build a brand that doesn’t need to shout to be heard. Takeaways: The future is lo-fi, human-first, and deeply magnetic. Your personal brand is a growth engine — treat it like IP. Sustainable visibility matters more than ever. If you're not building community, you're building in silence. 🔗 Links & Mentions: Replay the Cult Brand Blueprint training (secret link in the show notes) Join the Obsession-Worthy Mastermind (last call) Come hang in the Out of Office Club Get the Co-CEO GPT