From Positioning to Engagement: A CRO’s Take on Crafting Winning Marketing Strategies and Driving Business Growth

Want to navigate the ever-evolving landscape of go-to-market strategy, where every decision presents a new puzzle to solve?  In this episode, Kevin Tate, Chief Revenue Officer at Kivo and go-to-market executive with 25 years of sales and marketing experience, reflects on the importance of patience in the marketing world, emphasizing the need for long-term strategies over short-term fixes, the importance of adapting sales approaches to virtual interactions, and the critical role of intuition in decision-making. From sealing big deals to tackling tough challenges, Kevin’s insights will inspire you to conquer your marketing hurdles.