From Podcast to Published - Boosting Your Influence with Susan Crossman – PTC 541

Are you looking to elevate your authority, grow your business, and foster deep, profitable relationships through your podcast? In this episode of Podcast Talent Coach, I dive deep into the undeniable power of becoming a published author, and how your podcast is the perfect springboard to make it happen. BENEFITS OF BEING PUBLISHED A book isn’t just a collection of words; it’s the foundation of authority, visibility, and influence in your niche. Whether you’ve been podcasting for a year or have hundreds of episodes under your belt, you already have a treasure trove of content that can be repurposed into a high-impact book. I’ll walk you through why having your name on a cover instantly elevates your credibility, opens new doors for speaking gigs, and sets you apart in your field. Let’s face it... everyone wants to stand out, but not everyone knows how to do it strategically. In my conversation with book coach and editor Susan Crossman, we break down how you can curate your podcast episodes into a well-structured book. PUBLISHED WITH SUSAN CROSSMAN Susan Crossman is a book coach and editor who helps mission-focused coaches, consultants, and innovators write and publish compelling books that make a difference in their businesses and their world. She believes a well-written book can be a powerful force for good in our world and she takes delight in assisting her clients to greater author-ity. Susan’s journey is as inspiring as her expertise. From her childhood dream of writing while perched in an apple tree to overcoming loss and transforming her own story into five published books, she shares actionable insights every aspiring author needs. We also tackle the big question: should you self-publish or pursue a traditional publisher? Susan cuts through the confusion, helping you decide what aligns best with your business goals and personal aspirations. Don’t fall into the trap of thinking "if you write it, they will come." As we explore in this episode, writing a book is only 20% of the journey. The real impact comes when you masterfully market and leverage your book as part of your broader content strategy. Susan and I share real-world examples, from business leaders like Tony Robbins to rising entrepreneurs who found their true calling and built movements after publishing their first book. And yes, we get honest about the pitfalls of poor quality, AI-generated books and why investing in professional editing, structure, and heartfelt writing delivers results your audience will respect. OTHER OPPORTUNITIES The benefits of being a published author extend far beyond the book itself. We delve into the speaking opportunities, media exposure, and industry recognition that come with being a published author. Susan recounts how one of her clients, an accountant-turned-author, became a sought-after speaker and leader in her field - all by articulating her value and experience in a quality book. We also talk candidly about best-seller myths, the importance of audiobook versions, and how to avoid the embarrassment of a rushed, unpolished book. If you want your message to stick and your book to stand the test of time, this episode gives you a clear blueprint. GET PUBLISHED Ready to get started? Susan is hosting a powerful three-day event, "Write With Impact," specifically for coaches, consultants, and change-makers who want to create books that make a difference. I’m excited to offer you a free ticket to this event. Visit www.PodcastTalentCoach.com/writewithimpact and use the code EARLYBIRDSPECIAL. Whether you’re after legacy, client attraction, or a larger stage, there’s never been a better time to transform your podcast content into a book that multiplies your influence. Need more personalized help? Reach out to me at coach@podcasttalentcoach.com or apply for a coaching session at www.PodcastTalentCoach.com/apply. Let’s get your message out of your head, onto the page, and into the hands of the people you’re meant to serve!