From Pixels to Tokens: UX Is Not Enough Anymore

What does it take to build AI features at the scale of Microsoft Copilot? Senior Product Manager Stéphanie Visser reveals the massive shifts in product development, from focusing on pixels to tokens and embracing a culture of rapid, data-driven experimentation. Learn how the roles of PMs, engineers, and scientists are evolving and what it takes to succeed. In this episode, we cover:The shift from UX-focused products to output-quality-focused AI.How to run experiments and decide when an AI feature is ready to ship.The changing roles and expectations for PMs, engineers, and data scientists.Building trust and a strong product culture in a distributed AI team. This episode is a must-watch for product managers, engineers, and tech leaders looking to adapt their processes for the age of AI and accelerate their delivery cycles. Timestamps: 00:00:00 - How Microsoft Builds AI Features 00:00:49 - The #1 Thing That Changed for Product Managers 01:28 - From Pixels to Tokens: The AI Product Shift 02:58 - Why AI Is All About Output Quality, Not UX 04:46 - When Is an AI Feature "Good Enough" to Ship? 06:45 - The "Non-Embarrassment Bar" for Releasing AI 09:07 - Why Old User Feedback Methods Don't Work for AI 12:28 - The New Expectations for Software Engineers in AI 15:33 - When to Involve Engineers in the Product Process 17:43 - How Microsoft Structures Its AI Product Teams 20:40 - Why 3-Month Planning Is Obsolete in the AI Era 22:42 - How to Remove Bias From Your Product Decisions 25:36 - Balancing Data vs. User Intuition in AI 27:44 - The Biggest Bottleneck in AI Experimentation 31:12 - How to Define the Right Metrics for Your AI Product 33:39 - Building Trust and Culture in a Remote Team 37:47 - The Most Underrated Skill for Product Managers 40:57 - How to Cultivate a Strong Product Culture 44:32 - The AI Tools a Microsoft PM Actually Uses 46:29 - How to Manage the Expanding Scope of the PM Role Connect with Stéphanie Visser: https://www.linkedin.com/in/stephanievisser Connect with Patrick Akil: https://www.linkedin.com/in/patrick-akil https://twitter.com/PatrickAkil_ Sponsors: Xebia - https://xebia.com #ProductManagement #AI #Microsoft