From Pixels to Perception: The Marketing Odyssey of Gee Ranasinha

Have an idea or tip? Send us a text! Unlock the mysteries of marketing"s impact on business success as Gee Ranasinha, CEO of Kexino, takes us on a revealing expedition into the heart of digital transformation and strategic branding. The conversation with Gary Pageau of the Dead Pixels Society travels from the early days of digital photography to the intricacies of crafting marketing strategies that resonate with consumers and outshine the competition. Reflecting on his 16 years of early digital photography experience, Ranasinha enlightens us on the perils and pitfalls businesses encounter when navigating marketing waters without a seasoned guide. He examines the nuances of brand perception, the vital role of strategic insight, and the powerful synergy between marketing and sales—distilling the essence of what drives a business forward. Step behind the curtain of marketing and strategy, where Ranasinha confronts the skepticism of C-suite executives and the tension between logic and creativity. Learn how the blend of art and science in marketing can be the difference between noise and signal in an oversaturated market. As they traverse the evolving landscape of advertising technology and AI, Pageau and Ranasinha dissect the relationship dynamics between marketing and Energize your sales with Shareme.chat, the proven texting platform.  ShareMe.Chat  ShareMe.Chat platform uses chat-to-text on your website to keep your customers connected and buying!The Influence Factor by The Influencer Marketing Factory Top 1% Podcast About Influencer Marketing, Creator Economy, Social Commerce and more. Listen on: Apple Podcasts   SpotifyMediaclip Mediaclip strives to continuously enhance the user experience while dramatically increasing revenue. Buzzsprout - Let's get your podcast launched! Start for FREE Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the Show. Sign up for the Dead Pixels Society newsletter at http://bit.ly/DeadPixelsSignUp. Contact us at gary@thedeadpixelssociety.com Visit our LinkedIn group, Photo/Digital Imaging Network, and Facebook group, The Dead Pixels Society. Leave a review on Apple and Podchaser. Are you interested in being a guest? Click here for details. Hosted and produced by Gary Pageau Edited by Olivia Pageau Announcer: Erin Manning