From Onion Farmer to Solar Mogul – Cassel Keeler’s Story

From failed crops and lost fortunes to becoming a multi-millionaire and leading a 500-person solar sales force—Cassel Keeler’s story is proof that rock bottom can be the starting point for greatness. In this inspiring episode of Today’s The Day, host Zach Anderson sits down with Cassel to unpack the real, raw journey from New Mexico farm life to captaining one of the most respected solar sales regions in the nation. You’ll hear how Cassel’s greenhouse literally blew away, how a random recruiting call changed his entire path, and why chasing purpose trumps chasing paychecks. What you’ll learn:The brutal truths of entrepreneurship (especially in agriculture)How to rewire your mindset after failureCassel’s “H3” philosophy: Hungry, Humble, HappyWhy business is a spiritual game—and how to lead with integrity Chapters: 00:00 – 00:45 | Introduction & The CliffhangerMeet Cassel Keeler: from onion farmer to multi-millionaireThe wild opening and hint at a life-altering journey 00:45 – 02:30 | Cassel’s Early Life Growing up on a farm in Deming, New MexicoEarly attempts at entrepreneurship in college 02:30 – 05:15 | Farming Dreams & Harsh RealitiesInitial excitement returning to farm lifeNatural disasters, failed crops, and business missteps 05:15 – 09:12 | Crushing Losses & BurnoutSpraying the wrong chemical: $500K mistakeRealizing farming wasn’t the future he wanted 09:12 – 14:19 | Hitting Rock Bottom & Writing His ManifestoEarning $17K and writing a “life by design” planThe cheesy text that started it all 14:19 – 17:18 | Entering the Solar WorldCassel’s first encounter with door-to-door solarThe pivotal call with Taylor Turnbull 17:18 – 21:17 | The Leap of FaithMoving to San Diego with almost nothing“You’ll regret it if you don’t” – the words that sealed the deal 21:17 – 25:27 | From Zero Installs to LeadershipStruggling early, but trusting the processLessons in humility and full commitment 25:27 – 28:42 | The Law of the HarvestHow farming prepared him for delayed gratificationGoing all in on learning and training 28:42 – 32:00 | Building the Farm Culture at SunrunThe H3 motto: Hungry, Humble, HappyCreating culture with mission and intention 32:00 – 37:30 | The Game of BusinessWhy focusing on others fuels sustainable driveBuilding systems and investing in self-growth 37:30 – 43:49 | Business as a Spiritual GameSeeing sales and leadership as serviceThe power of presence, mentorship, and impact 43:49 – 49:03 | True Leadership & Changing LivesCreating safe spaces and inclusive leadershipThe “PG Wolf of Wall Street” culture Cassel built 49:03 – 56:14 | Perspective, Gratitude & The Bigger PictureImportance of humility and mentorshipThe balance between hustle and happiness 56:14 – 01:00:42 | Today’s the Day – Cassel’s Closing MessageStacking small wins every dayDesigning your life with intention and spirit Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.