From Marcus Aurelius to Memes: Branding Without the Cringe | #113: Keti Zasheva

Keti Zasheva is a LinkedIn branding strategist, co-founder of We Craft You Grow, and founder of K.D'Studio. She has helped over 100 founders and CEOs grow their visibility on LinkedIn without cold messages, burnout, or cringe tactics. With a background in design and a life shaped between Australia and Macedonia, Keti brings a blend of creativity, clarity, and strategy to every brand she supports. In this episode, she shares how she grew her own profile to over 20,000 followers in less than a year. You will hear what it really takes to run a done-for-you LinkedIn agency, how to stand out without selling out, and a few unexpected stories along the way. From philosophy-fuelled books to Assassin’s Creed and her love of cats, this one is as inspiring as it is refreshingly real. Connect with Keti: https://www.linkedin.com/in/keti-zasheva-179a03290/ https://www.wecraftyougrow.com/ Timestamps: 00:00 – Why authenticity matters on LinkedIn 01:02 – Podcast intro and guest welcome 01:25 – Keti’s story: Macedonia to Australia 02:34 – From gaming and art to design 03:20 – Why she left 3D art behind 05:00 – Choosing slow living over hustle culture 06:06 – Would she move again? 07:33 – Freelance design and first LinkedIn posts 08:05 – Meeting her co-founder Marina 09:20 – How memes changed her growth 12:03 – Growing from 100 to 20k+ followers 13:24 – Her advice: uniqueness, value, fearlessness 16:13 – Why short posts perform better 18:13 – Consistency, burnout, and boundaries 20:53 – Starting her agency We Craft You Grow 22:43 – Plans for growing the agency 23:42 – Who they work with and why 24:34 – How their agency stands out 26:45 – Client challenges and lessons learned 29:02 – Why daily posting can backfire 33:33 – How to build real LinkedIn engagement 35:35 – Her dream clients and ideal projects 36:18 – Tools she uses: ChatGPT, Canva, Adobe 38:49 – Why she writes books on mindset 41:02 – Stoicism, burnout, and personal growth 44:15 – Her hobbies: cats, gym, archery, art 45:40 – Gaming and creative energy 47:29 – Final advice: be real, stay human 48:29 – Podcast closing and thank you Connect with Tommen: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: FenPost: https://fenpost.com/ Links: https://linktr.ee/produced_by⁠⁠⁠ Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Patreon: https://www.patreon.com/ProducedByPodcast⁠⁠⁠/ Podcasting tools I recommend: JamX: https://jamx.ai/podcasters-offer?utm_source=affiliate&utm_medium=affiliate&utm_campaign=e02d48af-ef66-4e76-b804-c2e8d282a8bf Riverside: ⁠https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=tomas-loucky Adobe Podcast: https://adobe.prf.hn/click/camref:1101l584tU/creativeref:1011l150787 FenPost: https://fenpost.com/?via=tomas Metricool: https://f.mtr.cool/HRJBZK Some links are affiliate links, meaning I may earn a small commission at no extra cost to you. If you find these tools helpful, using these links supports the show. Thank you!