From Local News to Storytelling Coach: How Morgan Marie Turned Her Voice Into a Brand

In this episode of The Tyler Dickerhoof Show, Tyler sits down with Morgan Marie—storytelling coach, consultant, and radio personality—to explore the transformative power of sharing your story. From her early days as a local news reporter to her current work empowering leaders and entrepreneurs, Morgan reveals why storytelling isn’t just a communication skill—it’s a leadership strategy. Together, they dive into why people hesitate to tell their stories, how vulnerability creates stronger teams, and why “boring” stories often hold the most power. Morgan also unpacks the emotional roadblocks women entrepreneurs face, and why showing up as your full self at work is the new standard for authentic leadership. Whether you're building a business, leading a team, or simply learning to trust your voice, this episode will give you the tools—and the permission—to tell stories that connect, convert, and inspire. Follow Morgan: https://coachmorganmarie.com/ https://www.instagram.com/thestorytellingcoach/ https://www.linkedin.com/in/morganmarum The Tyler Dickerhoof Show https://www.youtube.com/@impactdrivenleader https://www.instagram.com/thetylerdickerhoofshow/ Subscribe to the newsletter: https://impactdrivenleader.beehiiv.com/ Tyler is on: https://www.tylerdickerhoof.com/ https://www.facebook.com/tyler.dickerhoof.3 https://www.instagram.com/tyler_dickerhoof/ https://www.linkedin.com/in/tyler-dickerhoof-1960351b What We Discussed: 00:00 Introduction 01:26 Why storytelling makes you more memorable 02:55 What holds people back from sharing their story 04:34 Your “boring” story could change someone’s life 06:37 Everyday stories matter more than you think 10:17 Real leadership starts with vulnerability 12:01 Why stats don’t sell 13:44 Why women get deeply attached to their work 17:12 Female entrepreneurs lead with heart 19:37 The power of having a ‘story toolbox’ 23:05 Great leaders make you feel seen 24:51 Healed leaders build stronger teams, not followers 26:12 Simple values create powerful storytelling 27:44 How a mistake on live TV helped Morgan connect with her audience Learn more about your ad choices. Visit megaphone.fm/adchoices