From Hidden to Hired: Mastering the Art of Personal Branding

About the Guest(s): Trevor Houston - Trevor Houston is an experienced career transition expert and the host of the "Who Ya Know Show." With a focus on transforming job seekers' approaches to finding employment, Trevor provides insightful strategies on personal branding, leveraging online platforms, and standing out in a competitive job market. Mark Elder - Mark Elder co-hosts the "Who Ya Know Show" alongside Trevor Houston. Mark brings to the table years of experience in financial services and a passion for helping individuals navigate career transitions. His expertise is invaluable, particularly in discussions about creating effective resumes and cultivating a professional online presence. Episode Summary: In this episode of the "Who Ya Know Show," hosts Trevor Houston and Mark Elder delve into the critical subject of building a powerful personal brand, emphasizing its undeniable importance in today's job market. Despite the online noise and competition, Trevor and Mark illuminate ways to become "undeniably visible" by leveraging the power of personal branding. They underscore the significance of online presence, credibility, and storytelling to attract potential employers and shift from being a job seeker to a trusted industry expert. With lively banter and thought-provoking dialogues, they also ponder on the divide between career aspirants and those content with their current job status. The conversation journeys through the evolving dynamics of personal branding in the digital era, with a bold comparison to household brands like McDonald's and Starbucks, illustrating how being the "best known" can eclipse being the "best." Trevor emphasizes the importance of visibility and credibility over perfection, advocating for authenticity and genuine storytelling. They explore strategies for standing out, such as defining a clear brand narrative, engaging consistently with networks, and even crafting a compelling linkedIn profile that commands attention rather than fading into the backdrop. Their joint narrative offers actionable advice that aims to transform listeners' outlooks on personal branding and networking. Resources: Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters: (0:00) Becoming Undeniably Visible in the Job Market (6:48) Debating Contentment Versus Ambition in Career Success (13:23) The Necessity of Personal Branding in Today's Digital World (15:58) Roger Wakefield's Success Through YouTube Personal Branding (19:11) Building a Personal Brand to Enhance Job Search Success (22:56) Building a Personal Brand for Career Success (25:28) The Power of Storytelling and Value-Based Content in Branding (31:36) The Importance of Problem-Solving in Job Interviews (36:24) Crafting a Compelling LinkedIn Narrative Using ChatGPT (40:49) Authenticity Over Perfection in Job Interviews (47:31) Embracing Imperfection and Authenticity in Personal Branding (50:52) Building a Personal Brand Through Consistent Content Creation (53:46) The Importance of Consistent Branding Across All Platforms (56:06) Building Your Brand and Network with Consistency and Engagement (59:19) Balancing Notifications and Credibility in Professional Communication (1:02:28) Discipline and Consistency Lead to Transformation (1:04:14) The Importance of Consistent Engagement and Adding Value on LinkedIn (1:07:32) Using Video Comments to Boost Engagement on Social Media (1:12:38) Building Visibility and Engagement for Career Success (1:18:56) Leveraging Testimonials and Video Content for Personal Branding (1:26:09) Boosting LinkedIn Engagement Through Daily Video Comment Campaigns