From Garage to Cult Retail: The Story Behind Natural Supply Co’s 10-Year Evolution.

Send us a text In today’s episode, I’m joined by two of the loveliest humans—Sarah and Celeste from Natural Supply Co. These two are not only the co-founders of one of Geelong’s most beloved retail stores, but they’ve also built a beautiful, values-led business that’s stayed true to its roots while growing sustainably. We talk about:How their friendship started over coffee (and a shared love of cute stationery and beauty products)The evolution of their business from pop-ups to full-blown bricks-and-mortarWhy they moved out of their OG retail space and the big energy shift in their new storeThe realities of managing a retail business through COVID (while homeschooling, no less!)The buying trips, the mistakes, the soft rebrand (hello, party frogs 🐸), and how they make decisions based on numbers—not just vibesTheir no-BS take on wholesale partnerships, sampling, and what makes a brand truly stand out to a retailerHow they train their team, create an in-store experience that customers rave about, and manage cash flow challenges like pros This episode is an absolute must-listen for anyone running (or dreaming of running) a values-aligned retail biz. These women are the real deal. 🛍️ Visit them in Geelong at 1a Yuille Street, Geelong West  📦 Or online at naturalsupplyco.com Follow on Instagram @naturalsupplyco Support the show I"m Mel Robbins! from @thelotco Want a Roadmap to Building a Profitable Product Business head here for directions! Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here. Find more details at https://www.thelotco.com.au/ Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand. Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands). Grab my 8 step checklist on building a profitable product business.