From Furry to Flourishing, Build-A-Bear's Sharon Price John Turns Challenge Into Opportunity

The experiential retail industry has reshaped the traditional shopping model by emphasizing immersive, interactive, and personalized experiences that forge deeper connections between brands and consumers. Build-A-Bear Workshop (NYSE: BBW), has been a trailblazer in the space since its launch in 1997. Since taking the helm as President and CEO over a decade ago, Sharon Price John has guided Build-A-Bear through numerous challenges, steering the brand toward continued success. She goes Inside the ICE House to to reflect on her career at Build-A-Bear, share insights on how the company has evolved to meet ever-changing consumer demands, and offer a glimpse into what lies ahead as the brand approaches 2025. https://www.ice.com/insights/conversations/inside-the-ice-house