From Four Loko to Koya: Chris Hunter's Unconventional Journey in the Beverage Industry

Chris Hunter is a renowned entrepreneur in the beverage industry, known for co-founding both Four Loko and Koya. With a rich history in business development and brand-building, Chris spearheaded the growth of the iconic Four Loko brand, infamous for its initial high-energy concoction and its prominence in the alcohol market. Transitioning to a focus on health and wellness, he co-founded Koya, a plant-based beverage company aiming to provide nutritious and delicious options. Chris is also an author, sharing his entrepreneurial journey and insights in his newly released book "Blackout Punch."   The Strategy and Leadership podcast is hosted by SME Strategy Consulting. Connect with them when you are looking for a strategic planning facilitator for your next strategy offsite. https://www.smestrategy.net/en/strategic-planning-facilitator Want to learn how to facilitate your own strategic planning process? Enroll in the Aligned Strategy Course: https://courses.smestrategy.net/courses/Aligned-strategy-course Connect with the host Anthony Taylor on LinkedIn.  https://www.linkedin.com/in/anthonyctaylor604/