From Farmers Markets To A Forbes Feature: Ithaca Hummus CEO Chris Kirby's Multimillion Dollar Business

When Founder & CEO of Ithaca Hummus Chris Kirby quit his job to start his own business, he didn’t have a particular product in mind – just a desire to stand out in the competitive restaurant industry. But after enrolling in the Cornell School of Hotel Administration, it didn’t take Chris long to find a gap in the market – hummus. What started as a homegrown, backyard business quickly grew into the most successful hummus business in Ithaca, New York.  Chris joins Liz to tell the story of how he grew his small-town, farmers’ market operation into one of the largest hummus retailers in the country, sold in over 10,000 stores and valued at around $50 million. Learn more about your ad choices. Visit podcastchoices.com/adchoices