From Corporate Analyst to Google Ads Expert: How Ilana Wechsler Built Green Arrow Digital & Teach Traffic, Two Six-Figure Businesses, Achieved Work-Life Balance, Helped Clients Thrive, and Navigated the Rapid Changes of AI. (Episode 624 - Ilana Wechsler)

In this episode of Grow a Small Business, host Troy Trewin interviews Ilana Wechsler from Sydney, founder of Green Arrow Digital. Ilana shares her journey from corporate life to building two six-figure businesses, mastering Google Ads, and achieving work-life balance. She reveals how strategic investments, a focus on client retention, and adapting to AI-driven changes have fueled her success while supporting businesses worldwide. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let’s get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Ilana Wechsler, the hardest thing in growing a small business is when business owners have to wear many different hats and are not large enough to hire people to alleviate the business owner to do what they are best at1. She mentions that this was a struggle that she found herself in and why her growth was not as significant as it could have been. What's your favourite business book that has helped you the most? Ilana Wechsler’s favorite business books include "Buy Back Your Time" by Dan Martell, which highlights the power of delegation to scale effectively, Alex Hormozi’s "100M Offers" and "100M Leads", which helped her refine lead generation strategies, and Jay Abraham’s "Getting Everything You Can Out of All You’ve Got", which shaped her focus on maximizing value for existing customers over solely chasing new ones. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Ilana Wechsler recommends several resources for small business growth, including podcasts and online learning tools. She suggests listening to James Schramko's podcast, as he is a long-time mentor, and the podcast "How I Built This"1. For online learning, she highly recommends using Google Ads, noting that while its effectiveness depends on the business type, it can be very beneficial. Additionally, she advocates starting a YouTube channel as a powerful, long-term strategy for business growth that provides stable and lasting results, offering more sustainability than social media. What tool or resource would you recommend to grow a small business? Ilana Wechsler recommends several key tools and resources for small business growth, primarily focusing on online strategies. She considers Google Ads to be a top recommendation for its effectiveness in reaching potential customers at the point of search, but also emphasizes starting a YouTube channel for long-term, stable results. Furthermore, she stresses the importance of understanding your key business numbers. She also notes that other effective strategies include podcasting and speaking at events.  What advice would you give yourself on day one of starting out in business? If Ilana Wechsler could go back to day one of starting her business, she would tell herself that it's going to be harder than you think and that she was very naive going in. She would also advise herself to focus on enjoying the journey, because once you reach one goal, you'll just move to the next one. She emphasizes you have to enjoy the journey because you'll never reach a point where you don't want to grow anymore.   Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.     Quotable quotes from our special Grow A Small Business podcast guest: Success isn’t about money; it’s about the freedom to do what you love while serving others well — Ilana Wechsler Google Ads is like sliding your business card under the nose of someone ready to buy—it’s an opportunity you can’t ignore — Ilana Wechsler Your business thrives when you focus relentlessly on your existing customers — Ilana Wechsler