From Bull Riders to Bologna: Cat Johnson's Approach to IRL (In Real Life) Book Marketing

Episode 259 / Cat Johnson shares about writing resilience and creative innovation. We discuss Cat’s diversified distribution strategy that includes wide retailers as well as KU and her innovative promotion idea that lean into the personal and real life connections. Topics discussed: The power of pivoting in an unpredictable industryThe value of building a strong backlistOut-of-the-box marketing ideasWhat Cat wishes she’d known about being a hybrid authorWriting and promotion tips for multi-author projects, like her interconnected series with several other authors Incorporating real places into your fiction and promotion: what it’s like to live in a Hallmark-type town in real life–and write about it! 💙 Become a supporter of the podcast https://wishidknownforwriters.com/supportAccess to backlist of exclusive supporter episodesPrivate slack groupShoutout on a future episode.  📥 Send us a Text Message  ⚡Links:https://catjohnson.net/Trope Con: https://trope-talk-jennifer-s-school.teachable.com/?affcode=1589366_yo0_fyjf (Affiliate link) Send us a text Support the show 🚀 Jami’s Launch Plan https://www.jamialbright.com/authorservices ❤️ Jami’s books https://amzn.to/3wSraA5 🔎 Sara’s books https://www.sararosett.com/bibliography/ 📚 Sara’s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/ The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast Resources from the Author and Reader Community to Help Ukrainians https://docs.google.com/document/d/1E9QQhmcpa_dlxQY-GEqBiIbIZk-_J1MgQX_BxLI3F84/edit?usp=sharing