From Anchorage To National: Niches, GEO, And Growth | Jennifer Christensen

18 Nov 2025 • 53 min • EN
53 min
00:00
53:35
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Send us a text 🎧 The Small Business Safari TITLE: From Anchorage to National: Niches, GEO, and Growth | Jennifer Christensen Hook in Body: What happens when ethical AI meets small business marketing? Jennifer Christensen built a national agency from Alaska, proving that data, discipline, and heart can scale together. Summary: Chris Lalomia and Alan Wyatt sit down with Jennifer Christensen, CMO and co-founder of a national marketing agency, to unpack how failure fuels leadership and how GEO (Generative Engine Optimization) helps small businesses show up in AI search. From building a brand in Anchorage to serving clients nationwide, Jennifer shares how AI can speed up delivery without sacrificing integrity. 🎥 Watch the full episode on YouTube: https://www.youtube.com/@TheSmallBusinessSafari 💡 GOLD NUGGETS (Key Moments) • Turning early business failures into leadership lessons • Expanding from a small market to national reach • Choosing niches based on results, fit, and margins • Using AI for speed while keeping human quality control • GEO (Generative Engine Optimization) and AI search visibility • Launching campaigns in days, not months • Building trust through ethical AI practices 🔗 Guest Links • Website: https://sparkstorymarketing.com • LinkedIn: linkedin.com/in/jenniferchristensenak  • GEO Training: Free monthly sessions at think-anchorage.com/geo 🌍 Follow The Small Business Safari • Instagram | @smallbusinesssafaripodcast • LinkedIn | https://www.linkedin.com/in/chrislalomia • Website | https://chrislalomia.com Follow and rate and review us From the Zoo to Wild is a book for entrepreneurs passionate about home services, looking to move away from corporate jobs. Chris Lalomia, a former executive, shares his path, discoveries, and tools to succeed as a small business owner in home improvement retail. The book provides the mindset, habits, leadership style, and customer-oriented processes necessary to succeed as a small business owner in home services.

From "The Small Business Safari"

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