From £100 to UK Fruit Startup How Gusto Snacks turned Food Waste to Award-Winning Brand |S7 Ep.4

Sign up for an exclusive Q&A Session with Giuseppe Baidoo: https://thesoundofaccra.com/giuseppeqanda Book a consultation to navigate business, entrepreneurship and life in Ghana and beyond: https://thesoundofaccra.com/consultations Sign up to our newsletter: https://thesoundofaccra.com/newsletter In this episode, Adrian sits down with Giuseppe Baidoo, the dynamic CEO and founder of Gusto Snacks. Giuseppe shares his remarkable story of resilience—from his early days growing up as a Ghanaian-Italian in Italy, moving to the UK with barely anything, to hustling through countless odd jobs and eventually founding an award-winning food startup on a mission to fight food waste. You’ll hear firsthand about Giuseppe’s entrepreneurial journey, including his initial failed venture Whose Drinks, the lessons learned working night shifts at Tesco, and the pivotal moment that led to the birth of Gusto Snacks. With their unique approach of upcycling “wonky” fruits into delicious, sustainable snacks, Gusto has made waves—landing in major stockists like Amazon, WH Smith, and Selfridges, expanding into European markets, and saving over 70,000 units of fruit from landfill. Enjoy the episode 🙂 📱 OUR SOCIALS AND WEBSITE Website: https://thesoundofaccra.com Instagram: https://www.instagram.com/thesoundofaccra/ TikTok: https://www.tiktok.com/@thesoundofaccra Twitter: https://twitter.com/thesoundofaccra Facebook: https://web.facebook.com/thesoundofaccra Linkedin: https://gh.linkedin.com/company/the-sound-of-accra 📧 CONTACT Email: info[at]thesoundofaccra.com 🔗 CONNECT WITH ADRIAN 👥 Linkedin ✉️ Email: adrian[at]thesoundofaccra.com 🔗 CONNECT WITH GIUSEPPE AND GUSTO SNACKS 👥 Linkedin: https://www.linkedin.com/in/giuseppe-baidoo-0b781b112/ 🖥️ Website: https://snackgusto.com/ 📱 instagram: https://www.instagram.com/gusto.snacks/ 🕙 TIMESTAMPS 00:00 Intro 06:33 Turning adversity into growth 12:19 Giuseppe's Basketball Journey 16:52 Balancing Work, Uni, and Business 22:12 Ooze Drinks Strategy and Accountability 29:36 Business Journey and New Beginnings 37:09 Launching Gusto Snacks Amidst Pandemic 40:20 Respect and Trust in Leadership 44:01 Leadership Through Humility 51:56 Fruit Snack Audience Target 57:36 Gusto Snacks Startup Success 58:44 Balancing Job and Business Sacrifices KEY TAKEAWAYS: This episode is a candid masterclass in resilience,...