From $0 to $20M in 1 Year: EZ Bombs' TikTok Success w/ Brandon Castaneda

In this episode of Marketing People Love, I sat down with Brandon Castaneda, co-founder of EZ Bombs, to discuss how they achieved over $20 million in sales in just one year, leveraging the power of TikTok. EZ Bombs isn't your average spice or condiment—they're spice-infused meat bombs designed to elevate the flavor of meats when cooked in a Crock-Pot. Brandon shares how his team cracked the code for success on TikTok Shop, driving massive engagement from thousands of customers and building a loyal community. From mastering TikTok's platform to navigating potential regulatory challenges, Brandon gives us an inside look at what it takes to build a thriving business with social media at its core. If you've ever wondered how to create a viral brand and win big on TikTok, this episode is a must-listen!