From 0 to $1M with Words: How Authority-Led Content Built a Business | #105: Pierre Herubel

Pierre Herubel is a B2B content strategist who built and sold a $1M agency in just 14 months, all without relying on ads, funnels, or gimmicks. He now helps businesses attract buyers by positioning themselves as trusted authorities using his Authority First content framework. It is based on how modern buyers actually make decisions through content, not cold outreach. From working at an embassy in Paris to building a brand from Bangkok, Pierre’s journey blends practical insight with real results. In this episode, he shares how to create content buyers care about, grow a personal brand that drives leads, and avoid the common mistakes most people make on LinkedIn. Connect with Pierre: https://www.pierreherubel.com/ https://pierreherubel.substack.com/ https://www.linkedin.com/in/pierre-herubel-540b3949/ https://www.youtube.com/@pierreherubel9492/ Timestamps: 00:00 – Intro: From Government to B2B Growth 01:24 – Pierre’s Embassy Background 03:40 – Why He Moved to Bangkok 06:15 – Building a $1M Brand with Content 09:28 – The Authority First Framework 13:17 – Why Funnels Often Fail 16:02 – Scaling Without Ads or Funnels 19:45 – How He Grew to 150K Followers 22:11 – What Makes Buyers Trust You 25:33 – Turning Knowledge Into Revenue 28:49 – Building Offers That Sell 31:04 – Courses vs Consulting 34:21 – Tools and Systems That Work 37:42 – Productising a Service Business 40:13 – Creating Content That Converts 43:00 – Where Creators Go Wrong 46:12 – The Hidden Work Behind Growth 49:27 – Tips for New Creators 52:11 – Advice for B2B Founders 55:33 – What’s Next for Pierre 57:45 – Final Reflections   Connect with Tommen: X: https://x.com/TomasLoucky⁠⁠⁠ Stan: https://stan.store/Tommen LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠ Instagram: https://www.instagram.com/thisistommen/⁠⁠ More: FenPost: https://fenpost.com/ Links: https://linktr.ee/produced_by⁠⁠⁠ Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠ Patreon: https://www.patreon.com/ProducedByPodcast⁠⁠⁠/ Podcasting tools I recommend: Riverside: ⁠https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=tomas-loucky Adobe Podcast: https://adobe.prf.hn/click/camref:1101l584tU/creativeref:1011l150787 Podsqueeze: https://podsqueeze.com/?ref=tomas FenPost: https://fenpost.com/?via=tomas SocialBee: https://get.socialbee.io/swiinl  Some links are affiliate links, meaning I may earn a small commission at no extra cost to you. If you find these tools helpful, using these links supports the show. Thank you!