Q&A: JONAH SACH, author - WINNING THE STORY WARS: Why Those Who Tell and Live the Best Stories Will Rule the Future

Aired: 1/13/13 My guest this week is JONAH SACHS, author of WINNING THE STORY WARS: Why Those Who Tell and Live the Best Stories Will Rule the Future. He is also Creative Director at Free Range Studios, who are responsible for many wonderful campaigns, two of which - The Meatrix and The Story of Stuff - are among the most successful videos ever in terms of viral circulation to millions. On their home page, you'll see this quote: "Great stories make great change possible. Your world-changing message deserves to be heard - really heard. But that only happens when you learn to tell a great story."