Q&A: JONAH LEHRER, Author, NYT #1 Best-Seller - IMAGINE: How Creativity Works

Aired 04/08/12 Do you consider yourself to be creative? Do you think of creativity as a gift, a talent, something you either have or you don't? Do you find creativity to be a bit mystical or magical, dependent on luck, the muses, or higher powers? Today's guest, JONAH LEHRER, has written a book in which he looks at the latest brain science and attempts, in his words, "to collapse the layers of description separating the nerve cell from the finished symphony, the cortical circuit from the successful product." In Imagine: How Creativity Works, Lehrer makes clear, "Creativity shouldn't seem like something otherworldly. It shouldn't seem like a process reserved for artists or inventors or other "creative types." After all, he points out, the human mind has the creative impulse built into its operating system, hard-wired into its most essential programming code." Creativity is a variety of distinct thought processes that we can all learn to use more effectively. In the book, Lehrer reveals the importance of embracing the rut, thinking like a child, and daydreaming productively. He also shows how we can use this knowledge to make our neighborhoods more vibrant, our companies more productive, and our schools more effective. http://jonahlehrer.com