Jonah Berger: Contagious Influence

Episode #205 | Join New York Times and Wall Street Journal bestselling author Jonah Berger as he shares his research on consumer behavior and the science of why people do what they do. He discusses how you can make any idea contagious by showing people instead of telling them—and why "going viral" is not your goal. Subscribe to the FranklinCovey On Leadership email newsletter and receive weekly videos, tools, articles, and podcasts to help you become a better leader. ow.ly/tH5E30kAxfj Find Your Customers' Struggling Moments: Brainstorm ways to drive value for your clients. https://pages.franklincovey.com/2022-Q3-NL-May3_Newsletter-Tool-Download---Podcast.html