Franchising 101 - Behind the Sandwich: Potbelly’s Franchise Vision - Episode 250

⭐ INTERESTED IN FRANCHISE OWNERSHIP? Schedule a call with one of our coaches today!  https://www.francoach.net/ 🎙️ Episode 250 - In this episode of FranCoach’s Franchising 101 Podcast, host Tim Parmeter sits down with Lynette McKee, Senior Vice President of Franchising at Potbelly Sandwich Shop. Lynette shares her extensive journey in franchising, from a second-grade teacher to a real estate expert and now a prominent figure in the food franchise industry. They discuss Potbelly's unique market strategies, including local community engagement, the importance of catering services, and the brand's adaptive real estate footprint. Listen in to gain insights into Potbelly's robust support system, which ensures franchisee success from site selection to store opening and learn more about the potential rewards of investing in a well-established, beloved brand like Potbelly. 🧠 Key Topics: Potbelly's Unique Offerings and Expansion Franchisee Profile and Requirements Multi-Unit Development Strategy Brand Awareness and Market Preparation Marketing Strategies for Franchisees Expanding Franchise Locations Consumer Behavior and Brand Loyalty Supporting Franchise Owners Real Estate and Site Selection New Incentive Program for Franchisees 🔗 Resources & Mentions Potbelly website https://www.potbelly.com/  Visit FranCoach.net for free franchise guidance and to book a consultation. Watch FranCoach's TV show, the Franchising 360 Show, Fridays 8pm EST/5pm PST on the Biz TV Network www.biztv.com  Check out Tim’s new book: "Becoming a Franchise Owner" – Now available on Amazon. Subscribe to the podcast on Apple Podcasts, Spotify, or YouTube. Leave us a ⭐⭐⭐⭐⭐ review if you enjoyed the episode—we appreciate your support! Connect on Social Media: Find FranCoach on all major platforms for tips, updates, and new episodes. Instagram @yourfrancoach https://www.instagram.com/yourfrancoach/ and @franchising101podcast https://www.instagram.com/franchising101podcast/  Twitter: @FranCoach4U https://twitter.com/FranCoach4U  Facebook: https://www.facebook.com/francoach4u/  YouTube: https://www.youtube.com/@francoach4u ⭐ IS FRANCHISE OWNERSHIP FOR YOU?  Schedule a call with one of our coaches today! FranCoach is connected with over 500 franchises and we walk you through the process of finding the perfect franchise for you. Our services are always free and we commit ourselves to helping you find your better tomorrow. https://www.francoach.net/  👋 Interested in sponsoring the podcast? Contact us at info@francoach.net