Fragrance Entrepreneurs: The 'Pure' Ritual That's Slowly Poisoning Us

Tara & Adheer — founders of Nytarra — reveal the hidden truth about agarbattis, perfumes, and room fresheners in Indian homes. What are we really breathing in every day? From agarbattis and room fresheners to perfumes and sprays, this episode exposes what most of us never question: how “clean smell” often hides VOCs, toxins, and mood-altering chemicals. They unpack the science of scent — how it connects to the limbic system, shapes how we feel, and how simple, natural swaps can protect your space without giving up the rituals you love. What you’ll learn:  • Why smell shapes your emotions and memory more than you realize  • The surprising facts about incense, air fresheners, and perfume  • How to spot red flags on product labels  • Simple, clean alternatives that still honour ritual and culture Chapters: 00:00 The Hidden Dangers of Common Household Products 00:40 Meet the Founders of Nytarra: Tara and Adheer 00:58 Understanding Aromatherapy and Its Benefits 01:48 The Journey of Creating Nytarra 03:10 The Science Behind Aromatherapy 04:17 Personal Stories and Experiences with Aromatherapy 09:15 DIY Aromatherapy Tips and Tricks 17:16 The Role of Nytarra During Life"s Challenges 19:45 Daily Rituals for a Balanced Life 20:56 Yoga and Morning Routine 22:15 Harmful Household Products 25:43 Natural Alternatives and Traditions 30:57 Business Challenges and Growth 32:15 Empowering Women Through Employment 33:29 Balancing Business and Personal Life 36:04 Rapid Fire Questions 38:02 Future Goals and Vision About the guests: Tara & Adheer are the husband–wife founders of Nytarra, an Indian clean-fragrance and aromatherapy brand blending science, sustainability, and soul. Join the conversation: What scents do you use at home — and will you still see them the same way after this? Drop your thoughts below 👇 #Agarbatti #Perfume #RoomFreshener #Aromatherapy #CleanFragrance #IndoorAirQuality #Wellness #IndianHomes 🔗 Connect with us: LinkedIn: https://www.linkedin.com/in/gauravaroragrv Instagram: https://www.instagram.com/inspirewithgrv Spotify: https://open.spotify.com/show/7vdhTjZlhltIt4e9YiBgMF?si=92853a15e3584866 Apple Podcasts: https://podcasts.apple.com/in/podcast/the-xmonks-drive/id1549886334 Website: https://xmonks.com