Founder10x - From $500M Exit to Reinventing Software - Shay Levi, Co-founder & CEO, Unframe

After selling your company for half a billion dollars, what do you do next? Our guest, Shay Levi, decided to start all over again with an even more ambitious mission. Shay previously co-founded the API security giant Noname Security, which was acquired by Akamai for a staggering $500 million. Now, he's back with Unframe, a company taking on the entire software industry with a radical promise: they'll build your custom software for free, and you only pay if it delivers a real impact. Today, Shay walks us through his incredible journey, the contrarian thinking behind his new venture, and how Unframe is using AI to build working solutions in just a matter of days. ⭐ Sponsored by Podcast10x - Podcasting agency for VCs - https://podcast10x.com VC10X website - https://VC10X.com/ Unframe website - https://unframe.ai Shay Levi on LinkedIn - https://www.linkedin.com/in/shaylevi2 🎙️ Hosted by Prashant Choubey Follow Prashant on X - https://x.com/ChoubeySahab Follow Prashant on LinkedIn - https://www.linkedin.com/in/choubeysahab Timestamps: (00:00) - Introduction to Unframe's business model and value proposition (01:07) - Shay Levy's background and Noname Security's $500M exit (02:52) - Founding story of Noname Security (04:51) - Difficult moments and challenges during the Noname journey (07:05) - Learning from failures and improving processes (08:22) - Decision to start Unframe after successful exit (11:38) - How Unframe's business model works in practice (14:44) - Pricing structure and customer alignment (17:14) - Managing client expectations and feature requests (19:24) - Using AI tools for building solutions quickly (21:45) - AI models and developer tools used at Unframe (22:34) - Team structure for building solutions (23:45) - Building blocks approach and platform architecture (24:00) - Early days GTM strategy and customer acquisition (25:39) - Emerging from stealth with $50M funding (27:54) - Fundraising experience and investor reactions (30:41) - Positioning Unframe as a foundational platform (32:21) - Product-market fit indicators for Unframe (34:06) - Building a moat and competitive advantages (37:40) - Lessons learned from Noname Security (38:40) - Biggest learning as a founder: the importance of hard work (41:24) - Closing remarks For sponsorship or guest appearance requests, write to prashantchoubey3@gmail.com Subscribe to VC10X on Youtube, Spotify, Apple Podcasts.