Founder10x - Cybersecurity Engineer Turned Fashion-Tech Founder - Harish Chandramowli, Co-founder, Flaire

07 Oct 2025 • 34 min • EN
34 min
00:00
34:31
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Harish Chandramowli, Co-Founder of Flaire, he transitioned from Lead Engineer at MongoDB to building fashion ERP software despite having zero industry background. We dive into his journey from cybersecurity engineer to fashion-tech founder, the bold decisions that shaped his company's growth, and his contrarian views on the future of enterprise software in the AI era. ⭐ Sponsored by Podcast10x - Podcasting agency for VCs - https://podcast10x.com Flaire - https://www.flairesoftware.com/ Harish Chandramowli - https://www.linkedin.com/in/scharish 🎙️ Hosted by Prashant Choubey Follow Prashant on LinkedIn - https://www.linkedin.com/in/choubeysahab Timestamps: (00:00) Introduction (02:11) Validating the Flaire idea without a fashion background (04:53) Operating in stealth mode with design partners (06:00) Challenges in getting demos and converting customers (08:14) Using AI to solve real workflow problem (10:11) Learning curve of transitioning from tech to sales (11:25) Approach to product-market fit and go-to-market strategy (13:08) Building a product that adapts to macro changes in fashion workflows (16:15) Dealing with the urge to radically pivot (17:22) Unique metrics for fashion ERP (18:18) Approach to fundraising as a technical founder (19:26) Building defensibility and moats in the age of AI (21:38) Most vulnerable moment building the startup (22:22) Pivotal decision that changed Flaire's growth trajectory (25:17) Transition from employee to founder and impact on lifestyle (27:01) Contrarian view on the future of fashion tech and ERP (29:04) Strategic decision to complement Shopify (31:16) Biggest learning as a founder (33:34) Closing remarks and where to follow Harish's journey For sponsorship or guest appearance requests, write to prashantchoubey3@gmail.com Subscribe to VC10X on Youtube, Spotify, Apple Podcasts.

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