Founder's Club - Episode 55: The Invisible Rules: How Perception Wins the Game with Ujwal Arkalgud

23 Jul 2025 • 29 min • EN
29 min
00:00
29:13
No file found

In this episode of Founder's Club, Dez DeCosta sits down with Ujwal Arkalgud—a cultural anthropologist turned entrepreneur who built and sold a high-eight-figure company without a single dollar of venture capital. Ujwal unpacks how understanding the "invisible rules" of human behavior and perception can give founders a powerful edge in product–market fit, credibility, and scaling without traditional sales tactics. From bootstrapping MotivBase to $5M ARR with no sales team to helping founders de-risk their ventures and master buyer psychology, Ujwal shares the mindset shifts and tactical frameworks that turn insight into impact. Whether you're a startup founder or a seasoned builder, this conversation will challenge how you think about growth. Connect with Ujwal newsletter.invisible-rules.com https://www.instagram.com/ujwal.arkalgud/

From "Founder's Club with Dez DeCosta"

Listen on your iPhone

Download our iOS app and listen to interviews anywhere. Enjoy all of the listener functions in one slick package. Why not give it a try?

App Store Logo
application screenshot

Popular categories