Founder-Led Sales: The Key to Early-Stage Startup Growth | Productivity Mastery #212 with Zoltan Vardy

🚀 In episode #212, we welcomed Zoltan Vardy, B2B Sales Advisor, Author & Speaker. Subscribe to Productivity Mastery Podcast 👇 Spotify: https://open.spotify.com/show/3DHrGKvqCduaXrEHrHazAR?si=92e8b757ef55433b Apple podcast: https://podcasts.apple.com/us/podcast/productivity-mastery/id1514614289 Listen to this episode and learn: 💡What makes sales more about problem-solving than just selling? 💡Why do early-stage founders struggle with commercializing their products? 💡How does a strong value proposition enhance communication and sales? 💡What role do expertise and honesty play in building trust in sales? and many more... About our guests: Zoltan has closed $2 billion in B2B sales over his 30-year global career as a C-suite executive, entrepreneur, and investor. Also, he led a $150 million revenue business across 30 countries as Senior Vice President of Global Sales at NBC Universal International. You can find Zoltan here: LinkedIn: https://www.linkedin.com/in/zoltanvardy/?originalSubdomain=uk Website: https://zoltanvardy.com/ Chapters: 00:00 Reconnecting and Introduction 03:12 Zoltan's Career Journey 05:57 Corporate to Entrepreneurship Transition 09:12 Challenges for Early-Stage Founders 11:55 Shifting Mindsets in Sales 15:01 Crafting a Strong Value Proposition 17:58 Customer Feedback and Iteration 20:59 Effective Outreach Strategies 23:55 Navigating the Sales Process 26:48 Identifying the Right Customers 30:02 Building a Sustainable Business 37:24 Cold Calling: A Controversial Approach 44:43 Establishing Trust in Sales 49:33 Leveraging LinkedIn for Sales Success 01:01:13 Mastering Time Management in Sales 01:08:32 Cultivating a Sales-Oriented Company Culture Enjoy listening and #KeepPERFORMing! __________ Website: https://stoyanyankov.com/podcast/