Fixing Your Disconnected Marketing (Casey Cheshire)

What if the key to stronger marketing isn’t more automation—but more human connection? In this episode of Time to Thrive, we sit down with Casey Cheshire—Marine veteran, marketing automation expert, and host of over 500 podcast interviews. As the founder of Ringmaster Conversational Marketing and author of Marketing Automation Unleashed, Casey helps brands ditch disconnected marketing tactics and replace them with authentic, one-on-one conversations—starting with podcasting. In this fast-paced and funny conversation, Casey shares:The #1 marketing mistake that slowly kills your growthA simple test to see if you’re truly connected to your customersWhy podcasting is a secret weapon for B2B marketingHow to use a podcast to connect with your dream clientsThe truth about “vanity metrics” and influencer mythsWays small businesses can start ugly—and still winThe layers of ROI that come from podcasting (even if no one listens at first!) Whether you’re looking to build trust, strengthen your brand, or finally kill the fluff in your marketing, Casey brings the clarity—and the laughs. 🎧 Plus, don’t miss his favorite email subject line strategy and why he believes every business should care at scale. 📬 Want to connect with Casey?  Email him at casey@ringmaster.com or check out his podcast: The Hard Corps Marketing Show. 00:00 Introduction to Casey Cheshire 00:55 Icebreaker Questions 01:50 The Importance of Human Connection in Marketing 03:22 Recognizing Disconnected Marketing 04:14 The Role of Customer Experience 09:17 Avoiding Fluff and Bad Advice 14:10 The Power of Podcasting for B2B Marketing 17:24 Starting a Podcast: Tips and Challenges 19:18 Understanding Podcast ROI 20:08 Direct Revenue from Podcasting 21:54 Building Relationships Through Podcasting 23:53 Guesting on Podcasts: Tips and Tricks 25:58 Marketing Automation Insights 26:50 Effective Email Marketing Strategies 31:32 Repurposing Podcast Content 33:36 Leadership Lessons from the Military 36:42 Final Thoughts and Contact Information Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.