Five Questions with Geoffrey Moss, MW

In this episode of Five Questions, host Billy Galanko sits down with Geoffrey Moss, MW, marketing strategist, DTC specialist, founder of Lithica Wine Marketing, and the mind behind his own wine label, Søren Wine, to explore the ideas shaping today’s wine industry. Geoffrey shares how he helps wineries grow direct-to-consumer channels, the climate challenges facing the Okanagan Valley, the surprising magic of Baja California wines, why “organic but not certified” claims drive him crazy, and a recent vineyard hike in the Douro that reshaped his perspective. As both a Master of Wine and a producer himself through Søren Wine, Geoffrey brings an insider’s view from both the business and cellar sides of the industry. What You’ll LearnHow Geoffrey Moss approaches DTC sales, digital marketing, and wine club strategyThe two biggest issues threatening the wine industry todayWhy the Okanagan and Baja California deserve more global attentionThe problem with “organic” claims, and what he wishes wineries would do insteadWhat mouse taint is (and why he never wants to taste it again)How a hike through Portugal’s Douro Valley vineyards reshaped his understanding of the regionA powerful recent wine experience that renewed his optimism Episode Chapters 00:00 – Introduction to Vent Wine Podcast 00:19 – Welcome to Five Questions 00:44 – Meet Geoffrey Moss 00:53 – Geoffrey’s Role in the Wine Industry 01:28 – Key Issues in the Wine World 03:10 – Underrated Wine Regions 05:35 – Wine Trends Geoffrey Dislikes 09:02 – Memorable Wine Experiences 10:49 – Conclusion and Farewell The Vint Wine Podcast is hosted and produced by Billy Galanko. For more content follow Billy on Instagram @BillyGalanko_wine_nerd and for partnerships and collaborations please email billy@sommeliermedia.com. Cheers!