Five Minute Friday: Know Your Numbers - Do You Have a Traffic Problem or a Sales Problem?

In this episode of Five Minute Friday, we’re continuing our Know Your Numbers series by highlighting one of the most powerful tools in your retail business: conversion rate. Your conversion rate isn’t just a performance stat—it’s your daily truth teller. When you track it consistently, it helps you identify whether you need more traffic or better in-store or online performance to grow your sales. 🔑 Key Takeaways: Use Conversion to Clarify What’s Really Happening Learn how to calculate conversion rate by dividing transactions by foot traffic or web visitors. Discover how this one metric helps you determine if you have a traffic issue or a sales opportunity. Stop Guessing—Start Tracking Track traffic daily with a door counter or Google Analytics. Use fluctuations to identify patterns and shifts in customer engagement. Diagnose Performance and Improve Strategy If traffic is steady but conversion is low, focus on improving in-store experience, team training, and product relevance. If conversion is high but traffic is down, prioritize driving new visitors to your store or site. Leverage Boutique Hub Tools for Smarter Growth Members can access the Traffic Formula Tool to calculate how much traffic you need to hit your sales goals based on your conversion rate. Not a member yet? This is the kind of tool available inside the Hub to help you grow with clarity and confidence. Bottom line: When you track conversion rate, you stop making excuses and start making data-driven decisions. It’s the key to understanding what’s working—and where to focus next. Tune in and take back control of your daily performance. Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin