Business Boom–Mike Michalowicz, Author, Entrepreneur, Investor, And Business-Success Consultant–Understanding Your Brand, Keeping Promises, and Growing Your Business to New Levels of Success

Mike Michalowicz, author, entrepreneur, investor, and business-success consultant (mikemichalowicz.com), delivers an insightful overview of the methods and practices that entrepreneurs can use to grow their businesses and build upon a solid foundation. Mike Michalowicz doesn’t believe in wasting time; in fact, there is no time to waste when you are a sought-after speaker, consultant, and prolific author of multiple books on business and entrepreneurship. Only in his third decade of life on this earth Michalowicz had already founded and sold two multi-million-dollar companies and was looking for more opportunities to dive into. Riding high on his confidence from recent successes he dove headfirst into angel investing where he proceeded to lose most of the financial security he had put away, but… like a true entrepreneur, he dusted himself off and built it all back again with new ventures and a wise plan to grow strong companies from the ground up, block by block, to success. Michalowicz has received much exposure for his line of successful books and also for his method known as the “Profit First Formula,” which is a means for businesses to ensure profitability from their very next deposit forward and ongoing.  Mike is the celebrated author of Profit First, The Pumpkin Plan, Clockwork, The Toilet Paper Entrepreneur, and others. He discusses his desire to end entrepreneurial poverty, and his drive to share the secrets that can help businesspeople succeed, and build their dreams. Michalowicz’s first book discussed the concept of hiding profit away, referred to as ‘profit first,’ which caught the attention of business leaders and publishers, and was one of his first methods that business leaders responded to positively.  Michalowicz details the stages of sales in business and how business owners can take steps that bolster their finances and ultimately their confidence to move their businesses forward, have balance in their lives, and more control of their path. He outlines the variables in business, such as productivity and efficiency, and the importance of choreographing all resources to achieve results and allow a business to run more automatically.  Michalowicz also stresses the importance of actually taking time to ‘think,’ to process your ideas as they come, and prioritize new avenues for growth. He cites the example of bees and their environment and how each bee understands its role in the ultimate goal of producing eggs, and compares that to efficiency and understanding in business activities that produce higher productivity. Additionally, he discusses the importance of discovering where your survivability and thrivability exist, to understand what your brand promises, and what is the one activity that makes that promise a reality. He discusses the brand, FedEx, and how their success ultimately is based upon their primary function: logistics and delivery of packages on time. Thus it is important to identify what your brand promises and always deliver it.  The business-success author underscores the importance of having people on your team who can coordinate all the resources and line them up to achieve results via fulfilling customer satisfaction, delivering on promises, innovating, and more. Michalowicz has moved into his third million-dollar venture and is always looking for new opportunities. He is a former columnist for The Wall Street Journal, former MSNBC business makeover expert and consultant, and is a sought-after keynote speaker on innovative entrepreneurial issues. As a celebrated business author and journalist his methods and practices have become popular tools utilized by entrepreneurs everywhere. His books are go-to manuals for many successful business leaders and his book, The Toilet Paper Entrepreneur, was referred to by BusinessWeek as “the entrepreneur’s cult classic.”