Finding Your Product Audience ft. Ann Ragan Kearns of Medalist Skin | EYB

Hours and hours in the pool did a number on Ann Ragan Kearns’ hair and skin. As an NCAA Division 1 swimmer, she struggled with acne and hair loss, and while she could purchase beauty products for her issues, she never encountered a brand that designed products specifically for her as a female athlete. Fast forward and Kearns has learned a ton about the beauty market as founder of Odyssey Public Relations, a firm that’s worked with beauty companies including that the gap in it she encountered over a decade ago for a beauty brand aimed at female athletes hadn’t closed. And it became pressing to her to fill it with female athletes rising in prominence and inspiring girls around the world. Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large.  Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand. Contact us: https://www.elevatemybrand.com/contact Stay connected & DM us feedback on the podcast: Instagram: https://www.instagram.com/elevatemybrandla/ LinkedIn: https://www.linkedin.com/company/elevatemybrandla/ TikTok: https://www.tiktok.com/@elevatemybrand