Finding Your Marketing Focus with Amber Frankhuizen

Dive deep into the intersections of finance and marketing with guest Amber from AF Marketing. They explore the importance of data-driven decisions in marketing, understanding customer acquisition costs, and the lifetime value of customers. Shannon and Amber discuss the significance of consistent branding, effective use of referral programs, and the unprecedented value of training and empowering team members. Amber shares her wisdom on establishing a strong personal brand and leveraging it for business growth, all while staying true to your core values and mission. This episode is packed with practical tips and actionable strategies to help business owners scale their operations and boost profitability.   What You'll Hear [0:45] Welcoming Amber and Discussing Finance and Marketing [2:03] The Lure of Marketing and Its Scientific Nature [4:00] Effective Marketing Strategies for New Businesses [4:30] Understanding Your Market and Positioning [8:40] Building a Personal Brand [14:15] Focusing Your Marketing Efforts [21:10] Data-Driven Marketing Decisions [21:40] Sales and Marketing Alignment [22:10] Frontline Staff Training [23:05] Importance of Tracking Marketing Data [24:00] Identifying and Doubling Down on Effective Strategies [24:50] Challenges with Marketing Agencies [26:55] Role of a CMO in Business Growth [27:50] Empowering Your Team for Success [30:40] Creating Consistent Brand Guidelines   Learn more about our CFO firm and services: https://www.keepwhatyouearn.com/   Connect with Shannon: https://www.linkedin.com/in/shannonweinstein Watch full episodes: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Follow along on IG: https://www.instagram.com/shannonkweinstein/   Connect with Amber: https://www.linkedin.com/in/amberfrankhuizen/ Explore more on her website: https://afmktg.com/amber-frankhuizen Follow Amber on IG: https://www.instagram.com/amberincalifornia/   The information contained in this podcast is intended for educational purposes only and is not individual tax advice. We love enthusiastic action, but please consult a qualified professional before implementing anything you learn.