Finding your Goldilocks in business: The Just-Right Fit!

Goldilocks isn’t just for kids—it’s a masterclass in business strategy! In this mini-episode, Bill talks about the just-right principle and how it applies to finding the perfect partners, employees, and vendors as your business scales. From accounting firms that are too big to care to marketing hires that are just the right mix of brilliance and drive, discover why the Goldilocks principle is essential for businesses navigating growth—and how what’s “just right” today might need a shake-up tomorrow. Keep scaling.