Find the Fire, Don’t Light It: Why Top Performers Are Hired, Not Made

How a Culture of Content Turned One SDR into an 8-Figure CEO In this episode of The Big Hitters podcast, host Larry Weidel interviews Gabe Lulo, CEO of a successful B2B sales development company, exploring his journey from sales development representative (SDR) to leading an 8-figure company through innovative content strategy and people-first leadership.