Fernando Rojas Sanchez Can Help Grow Your Agency

#172 Fernando Rojas Sanchez is the CMO of DaBoost a strategic white-label agency. In other words, he and his team help support other agencies. It’s a smart business model. And in this episode Fernando and Pat go deep into how this works and the advantages of using an agency like DaBoost. Plus a whole lot of other good things.  Timestamp   Topic / Key Moment 00:00 Intro & Background  02:00 Agency Model – Why DaBoost focuses on other agencies as clients; benefits of white-label services. 04:30 Challenges for Small Agencies – Peaks and valleys, staffing strain, cultural impact on morale. 06:00 Target Niche – Serving growing, small, or “mom & pop” agencies who need a full marketing team in the back office. 08:15 Agency Life: Mexico vs. US – Differences in tech adoption, client values, and work culture. 14:30 Geographic Footprint – Offices in Dallas, Milwaukee, and Merida; expansion strategy. 16:45 Operations Across Countries – Creating clear processes and retaining long-term team members. 19:00 Full Service vs. Specialization – Differences between US and Mexico agency models; why DaBoost offers a broad service mix. 22:00 Core Services – PPC, branding, content generation as bread-and-butter. 23:15 Dental Group Case Study – 43% boost in bookings 26:00 White-Label Relationships – Acting as the “front” or “back office” for partner agencies. 29:00 Building Trust – Positioning as a service provider, not a competitor; “we make your business our business.” 31:00 Onboarding Process – One-week agency audit; seamless integration. 33:00 AI Perspective – Use AI for process optimization, not creative generation; risks of overuse and sameness. 36:15 Global Marketing Insights – What works in Mexico but not the US (personal trust, in-person business) and vice versa. 42:00 A Day in the Life – Time-blocking, KPIs (3 events/week, 2 orgs, 2 new contacts). 45:30 Cultural Differences – Milwaukee/Wisconsin vs. Mexico City and Merida business environments. 47:00 Future of Agencies – Move toward vendor-based execution teams; rise of small agencies. 50:00 Specialization vs. Generalization – Current choice to remain open to all verticals; long-term vision. 53:30 Final Plug – How to connect with Fernando and DaBoost online. Get in touch with Fernando here: https://www.linkedin.com/in/fernandorojassanchez/ Check out DaBoost here: https://da-boost.com/ Connect with Pat here: pmcgovern@ascedia.com   Oh before you go, please do us a favor. Take a minute and leave us a review. That’s the energy that powers this supertanker!  Thanks, you’re the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.