FemTech - A Marketing Revolution

Welcome to this week’s episode of The Power Lounge, where transformative ideas meet impactful action. Today, we feature Ikram Guerd, CMO and General Manager for the US at Aspivix, a leader revolutionizing gynecological care with groundbreaking solutions for painless IUD insertion. With over two decades of experience in MedTech and FemTech across the USA and Europe, Ikram has driven growth and innovation in both large corporations and startups. Discover how Ikram navigates the complexities of marketing innovative health solutions and leverages artificial intelligence to advance femtech marketing. Her dedication extends beyond her professional achievements; as a board member of Inspiring Girls USA, she mentors young women and champions gender equality in healthcare. This episode offers valuable insights for health tech enthusiasts and marketing professionals alike, providing actionable strategies to enhance women"s healthcare experiences through innovation and effective marketing. Join us for an enlightening discussion that highlights the power of marketing and technology in transforming lives. Chapters: 00:00 - Introduction 01:46 - "Empowering Women: Amy & Ikram"s Talk" 04:32 - Passion for Marketing Career Pivot 08:31 - Empower Consumers in Healthcare Choices 11:42 - Engaging Early Adopters for Feedback 15:49 - AI Revolutionizing Healthcare 17:49 - Hopeful Solutions in Women"s Health Marketing 22:51 - Patient Advocacy in Prescription Choices 24:34 - Data Crucial for Stakeholder Buy-In 27:35 - Designing GERD Study Campaign for Kids 30:56 - AI-Driven Hormone Health Apps 35:54 - Hot Flashes and Inspiring Girls 38:31 - "Inspiring Girls: Mentorship for Young Women" 42:45 - Empowering Through Volunteerism 43:48 - Patient Experience Impact Score 49:32 - Bridging Investor-Audience Communication Gap 52:19 - "Subscribe to the Power Lounge" 53:14 - Outro Key Takeaways: Pioneering FemTech Revolution Blazing Trails in Women"s Health Navigating Change and Innovation Igniting Passion and Purpose The Power of Networking and Mentorship Personalization and Hyper-Targeting in Marketing The Future of FemTech and Investment Quotes: "Marketing is driven by passion and purpose. Harness them to truly connect."- Amy Vaughan "Turn every obstacle into an opportunity. Let "you can"t" fuel your determination."- Ikram Guerd Connect with Ikram Guerd: LinkedIn: https://www.linkedin.com/in/ikramguerd/ Website: https://www.aspivix.com Connect with the host Amy Vaughan: LinkedIn: http://linkedin.com/in/amypvaughan https://www.togetherindigital.com/podcast/ Learn more about Together Digital and consider joining the movement by visiting https://togetherindigital.com Support the show