How Edgar Blazona Disrupted The Furniture Industry with Benchmade Modern Ep. 96

Edgar Blazona is a modernist American furniture designer and founder of wildly popular DTC sofa brand BenchMade Modern. A high school dropout, turned graffiti artist, turned serial entrepreneur, Edgar got his start in the furniture industry because of need: he was young and broke, and his first apartment didn’t have any furniture. Thus, he taught himself how to build some. Along with starting several (!) of his own companies, including Modular Dwellings – a prefab backyard shelter company, Edgar also sharpened his skills in the corporate world at Pottery Barn and Restoration Hardware. As he saw customers accustomed to waiting three months (and more!) for sofas and sectionals that realistically take only a few weeks to make, he realized there must be a better way and founded BenchMade Modern in 2015 to disrupt this norm. BenchMade Modern offers sofas and sectionals in 5” increments and custom configurations, depths, fabrics and more. Custom furniture arrives at your doorstep within weeks, not months. Where to find Edgar Blazona Website: benchmademodern.comFacebook: BenchMade ModernLinkedIn: Edgar Blazona SPONSOR This episode is sponsored by Entire Productions- Creating events (both in-person and virtual) that don't suck! and Entire Productions Marketing- carefully curated premium gifting and branded promo items.  PLEASE RATE, REVIEW, & SUBSCRIBE on APPLE PODCASTS “I love Natasha and the Fascinating Entrepreneurs Podcast!” <– If that sounds like you, please leave a rating and review of the show! This helps me support more people — just like you — to learn more about what makes the greatest entrepreneurs "tick" and become and stay successful. Click here, open up the podcast in Apple Podcasts and click on "Ratings and Reviews". Tap to rate with five stars (thank you), and select “Write a Review.” Here is the link if you don't see the hyperlink: https://podcasts.apple.com/us/podcast/fascinating-entrepreneurs/id1548836057