Ever Heard of the PRFAQ? This Could Change the Way You Build Your Next Big Idea

Marcelo Calbucci is an entrepreneur, innovator, technologist, and author. He’s been building software products for over thirty years, having sold his first software at age fourteen. He has worked at Microsoft (Exchange Server & Bing) and Amazon (People eXperience & Technology), leading software engineering, product, data science, and UX. He has just released a book titled "The PRFAQ Framework." The book adapts Amazon Working Backwards' PRFAQ Framework to work for you. It's a complete system to develop the spark of an idea that helps you think, articulate, and inspire. He has founded six startups in Seattle and London and launched a dozen tech projects. He’s the inventor of eleven patents. Marcelo has been a community builder in Seattle, organizing dozens of meetups, events, and conferences. He has written over one thousand blog posts and articles on his web-site and other tech publications. Outside of tech and startups, Marcelo loves to cook elaborate meals for friends, run marathons (eight and counting), and travel with his wife and kids. What you will learn Learn how the PRFAQ framework helps create a clear vision and strategy for any product or business idea, fostering collaboration across teams. Discover how AI tools like ChatGPT can be used to assist in research and brainstorming, but why human critical thinking remains essential for innovation. Understand how Marcelo's adapted PRFAQ framework is more flexible and iterative, making it suitable for smaller businesses and startups. Hear how startups can use the PRFAQ framework to evaluate and decide on new business opportunities, even before launching. Gain insights into how the PRFAQ process can help refine ideas, solve real-world problems, and guide businesses through successful pivots when necessary.