Episode 97: Suzanna Martinez: Optimizing Business HR and Insurance with PEO Consulting

In this episode of the Throttle Up Leadership Podcast, Dr. Dentico hosts Suzanna Martinez, founder of PEO for CEO, a brokerage firm that specializes in PEO consulting, HR solutions, and insurance benefits. Suzanna shares her background, growing up in southern Colorado and her transition into business development. She explains the role of a PEO brokerage firm in matching clients with the right PEO company to optimize HR functions and reduce costs. Suzanna discusses the increasing prominence of healthcare in business operations, challenges in onboarding and offboarding employees, the impact of AI in underwriting healthcare insurance, and the need for more creative solutions in the healthcare industry. She also touches upon the importance of functional medicine and the ethical considerations in AI underwriting. The episode concludes with Suzanna's insights on the future of healthcare and her wish to see functional medicine covered by insurance. 00:00 Introduction and Guest Welcome 01:00 Suzanna Martinez's Background 01:47 Understanding PEO Brokerage Firms 04:27 Healthcare Industry Challenges 07:24 Onboarding and Offboarding Talent 16:05 AI in Healthcare 22:03 Magic Wand Question and Reflections 28:23 Conclusion and Farewell If you enjoy our podcasts please like, share and subscribe we genuinely appreciate your support.