Episode #93: How Regenerative Farming Is The Future with Ben Mand of Guayaki

In this episode of The Conscious Capitalists, Timothy Henry and Raj Sisodia explore the transformative power of regenerative business with Ben Mand, CEO of Guayaki - best known for Yerba Mate.  Drawing on his leadership experience at Guayaki, Harmless Harvest, and other mission-driven companies, Ben unpacks the shift from sustainability to regeneration, emphasizing how businesses can actively heal the planet while thriving.  From the critical importance of soil health and biodiversity to revolutionizing supply chains with resilient, smart agricultural practices, this conversation dives deep into the potential of regenerative agriculture to create a net-positive impact.  Packed with actionable insights, this episode is a must-listen for anyone passionate about redefining business as a force for good. ** If you enjoy this podcast, would you consider leaving a review on Apple Podcasts/iTunes? It takes only a few seconds and greatly helps us get our podcast out to a wider audience. Please subscribe on Apple Podcasts / Spotify / Stitcher, or wherever you get your podcasts. For transcripts and show notes, please go to: https://www.theconsciouscapitalists.com This show is presented by Conscious Capitalism, Inc. (https://www.consciouscapitalism.org/) and is produced by Rainbow Creative (https://www.rainbowcreative.co/) with Matthew Jones as Executive Producer, Rithu Jagannath as Lead Producer, and Nathan Wheatley as Editor. Thank you for your support! - Timothy & Raj Time Stamps 00:00 Introduction to the Conscious Capitalists 00:35 Meet Ben Mand: CEO of Guayaquil Yerba Mate 02:29 Understanding Yerba Mate 04:07 Ben's Journey to Regenerative Business 06:43 Challenges and Principles of Regenerative Practices 17:08 The Importance of Soil Health 20:34 Shifting Mindsets in Agriculture 29:56 Consumer Awareness and Market Signals 30:58 Bridging the Gap Between Intentions and Actions 32:29 The Role of Retailers in Promoting Sustainable Choices 34:16 Governance and Accountability in Business 34:53 Integrating Regenerative Principles in Business Operations 38:06 Balancing Impact and Financial Performance 41:02 Building Resilient and Transparent Supply Chains 48:36 The Importance of Regenerative Business Models 56:35 Real-Life Examples of Regenerative Practices 01:01:24 Conclusion and Final Thoughts