Episode #90: How Purpose-Driven Leadership Transforms Your Business from NielsenIQ’s Tracey Massey

In this episode, we talk to Tracey Massey, former President of Mars Pet Food and current COO of NielsenIQ, about the power of purpose-driven leadership. Tracey shares her experience in aligning business strategy with a strong sense of purpose, revealing how this approach led to remarkable growth at Mars Pet Food. Now, she discusses her new role at NielsenIQ and explores the rise of conscious consumerism—where consumers prioritize ethical brands and sustainable practices in their purchasing decisions. Discover why purpose matters in today’s marketplace and how businesses can thrive by staying true to their values. ** If you enjoy this podcast, would you consider leaving a review on Apple Podcasts/iTunes? It takes only a few seconds and greatly helps us get our podcast out to a wider audience. Please subscribe on Apple Podcasts / Spotify / Stitcher, or wherever you get your podcasts. For transcripts and show notes, please go to: https://www.theconsciouscapitalists.com This show is presented by Conscious Capitalism, Inc. (https://www.consciouscapitalism.org/) and is produced by Rainbow Creative (https://www.rainbowcreative.co/) with Matthew Jones as Executive Producer, Rithu Jagannath as Lead Producer, and Nathan Wheatley as Editor. Thank you for your support! - Timothy & Raj Time Stamps 00:00 Introduction to Conscious Capitalism 00:52 Meet Tracy Massey: A Leader with Purpose 02:36 The Mars Pet Food Journey: Purpose in Action 06:12 Expanding Horizons: From Pet Food to Veterinary Care 08:34 Transition to Nielsen IQ: Data-Driven Leadership 12:04 Understanding Conscious Consumerism 14:36 The Rise of Conscious Consumerism 15:34 Packaging and Messaging: The Key to Consumer Trust 17:31 The Role of Data in Social Responsibility 20:54 Navigating Political and Consumer Expectations 21:39 Global Consumer Insights 22:34 Conscious Leadership Journey 25:46 Mars Leadership Development Program 30:08 Creating Psychological Safety 33:15 Empowering Women Leaders 40:20 Diversity and Inclusion in the Workplace 40:32 Closing Remarks and Future Events