Episode 72: Crafting Authentic Visual Storytelling: A Conversation with Shelby Ring, Owner-Ruby Riot Creatives

Crafting Authentic Visual Storytelling: A Conversation with Shelby Ring, Owner, Ruby Riot Creatives In this episode of the Throttle Up Leadership Podcast, Dr. John Dentico interviews Shelby Ring, the chief cinematographer at Ruby Riot Creatives. Shelby shares her unique journey from sailing and filming underwater adventures with a GoPro to leading a successful digital marketing firm. They discuss the significance of strategic photo and video brand campaigns, the importance of understanding company ethos, and the need for pre-production planning. Shelby emphasizes the power of autonomy and ethical social media practices, offering insights into improving workplace culture and making sustainable changes through business. The conversation highlights the critical role of authenticity and personal connection in professional settings. 00:00 Introduction and Guest Welcome 01:18 Shelby's Journey to Ruby Riot Creatives 03:24 Understanding Photo Video Campaigns 06:03 Initial Steps for a Successful Campaign 08:58 Importance of Values and Mission Statements 11:01 Showcasing Company Culture Through Campaigns 27:18 Challenges and Mistakes in Campaigns 35:47 The Power of Ethical Social Media 41:55 Conclusion and Final Thoughts Shelby's email: herruby@rubyriotcreatives.com If you enjoy our podcasts please like, share and subscribe we genuinely appreciate your support.