Episode 68: Harnessing Human-Centric Marketing and AI with Marina Krivonossova, Owner of the RETOLD B2B Marketing Agency

Harnessing Human-Centric Marketing and AI with Marina Krivonossova, Owner of the RETOLD B2B Marketing Agency Special Note: The podcast event was recorded on September 11, 2024. In this episode of the Throttle Up Leadership Podcast, host Dr. John Dentico honors 9/11 victims before diving into an insightful discussion with Marina Krivonossova, founder of the B2B content marketing agency RETOLD. They delve into the importance of mission statements, effective social media strategies, and the power of a strong brand story. Marina emphasizes human-centric marketing, cautioning against generic, corporate content and advocating for authenticity. The conversation also explores the role of generative AI in marketing, detailing both its benefits and potential pitfalls. Tune in to learn how to stand out in the crowded marketing landscape by focusing on genuine human connections. 00:00 Introduction and 9/11 Remembrance 00:38 Meet Marina Krivonossova 01:53 The Importance of Mission Statements 02:41 Social Media Strategies for Beginners 05:37 Common Marketing Mistakes 13:31 The Power of Brand Stories 15:11 Human-Centric Marketing 18:45 The Role of AI in Marketing 23:37 Final Thoughts and Farewell If you enjoy our podcasts please like, share and subscribe we genuinely appreciate your support.