Episode 65 24 Ways to Get Paid to Speak with Nona Prather

Today's Guest: Nona Prather Nona Prather works with professional speakers and consultants who want to find more paid speaking opportunities. She is the author of 24 Ways to Get Paid to Speak and runs a booking agency, Prather Marketing. She specializes in setting up marketing plans for professional speakers through phone calls, email campaigns, social media, and marketing materials.  From this episode: It's this old dilemma of getting paid or doing it for free. And, you know, I have to tell you some of the biggest rewards I have received for finding the target-rich audience, the people that are my ideal clients, I've shown up for free to do a speaking engagement. And I've made more money out of that speaking engagement that was free."-Dr. T "You cannot speak on anything; you are not the expert on every topic. So I always say choose three industries that resonate with your message the most and dive deep into those—one of my clients. Frank King always says the riches are in the niches because he plunges deep. He works in the construction industry. And that's where most of his gigs come from. So if you can become that go-to expert in the industry that you're targeting, that's the best way to keep yourself busy and get those gigs happening, and bring those association meetings and get the word out that you are the experts that people want to hear from."-Nona Prather https://prather-marketing.com/ nona@prather-marketing.com