Episode #487 - Building a Brand with Trust, Numbers and a Fractional FD Model with lessons from Tectona’s Journey - with Mark Nicholls

Hi, I’m Granger Forson – you can find me at www.bizsmart-gloucestershire.co.uk or connect with me on LinkedIn. In this episode of ScaleUp Radio, I sit down with Mark Nicholls, the founder of Tectona Partnership – a business that provides part-time Finance Director services to companies navigating financial complexity. Mark’s story is one of perseverance, strategic thinking, and a deep understanding of what it takes to build trust and a brand in a competitive market. Starting with just two people in 2012, Tectona has grown into a team of 17 highly qualified FDs, supporting businesses under £20m turnover who need strategic financial help but aren’t ready to bring someone in full-time. We explore how Mark has learned the hard way about the value of delegation, why trying to do it all yourself is a false economy, and the slow but powerful growth that comes from building a reputation through networking and relationships – not just advertising spend. Mark is passionate about helping businesses make better decisions through better data. He speaks candidly about the "price-volume matrix" and how understanding a few key levers in your business could dramatically boost your profitability. And we dig into some rich insights on culture, growth pacing, and how having the right people – and only the right people – can make or break a service-driven business. To ensure you don’t miss any inspirational future episodes do subscribe to ScaleUp Radio wherever you like to listen to your podcasts. So, let’s now dive into the inspiring journey of decision-making, brand building and fractional finance with Mark Nicholls.   Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.   If you would like to be a guest on ScaleUp Radio, please click here: https://bizsmarts.co.uk/scaleupradio/kevin   You can get in touch with Granger here: grangerf@biz-smart.co.uk   Book a call with Granger - 30 minutes value add conversation for Business owners with Staff. https://api.goexela.com/widget/bookings/catchupgrangerugx7zl   Kevin's Latest Book Is Available! Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up. More on the Book HERE - https://www.esusgroup.co.uk/   Mark can be found here: https://tectonapartnership.com/ marknicholls@tectonapartnership.com   Resources: The Rest Is Politics podcast - https://www.globalplayer.com/podcasts/42KuSr/ Xero - https://www.xero.com/uk/login/