Episode #479 - Creating Authentic Content & Sustainable Growth - with Andrew Kelly

On this episode of ScaleUp Radio, we dive into the story of Andrew Kelly, the founder of Eightyfive90, a dynamic digital content production company specialising in photography, videography, and drone services. Andrew shares how he turned a crisis into an opportunity when the COVID-19 pandemic forced him to re-evaluate his business strategy – a move that led to significant growth. With turnover increasing by 48% in the last year, Eightyfive90 has expanded beyond Northern Ireland to work with clients in Southern Ireland and internationally. Beyond the lens of content creation, Andrew is also passionate about business mentoring, having supported around 40 early-stage businesses over the past year. His insights into financial management, digital marketing, and subcontractor relationships are incredibly practical – and deeply rooted in authenticity and experience. 🔍 In This Episode: Discover how Eightyfive90 evolved during the pandemic and embraced unexpected growth opportunities. Learn the importance of authenticity in digital marketing and why Andrew prioritises platforms like TikTok for reaching audiences effectively. Get valuable advice on managing cash flow using Andrew's 40-40-20 financial split model to ensure business sustainability. Understand how Andrew approaches subcontracting, setting professional expectations to protect his brand. Hear how mentoring others has shaped his own business journey – from bank accounts to business basics. Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts. For now, continue listening for the full story from Andrew.   Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for. If you would like to be a guest on ScaleUp Radio, please click here: https://bizsmarts.co.uk/scaleupradio/kevin You can get in touch with Kevin here: kevin@biz-smart.co.uk   Kevin's Latest Book Is Available! Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up. More on the Book HERE - https://www.esusgroup.co.uk/   Andrew can be found here: https://www.linkedin.com/in/eightyfive90/ https://eightyfive90.com/ https://www.instagram.com/eightyfive90   Resources: LinkedIn - https://www.linkedin.com/feed/