Episode 455: Get Known Faster by Borrowing Other People’s Podcasts

This is the 5th episode in my 6-part Authority Short Cuts series, designed to give you quick, high-impact ways to amplify your visibility, credibility, and client attraction. What if you could skip the grind of chasing social algorithms, pouring hours into content, or spending thousands on ads and instead, tap into a built-in audience that’s already waiting to hear your message? That’s the power of podcast guesting. 🎙✨ In episode 455 of Amplify Your Success Podcast, I reveal how being a guest on other people’s podcasts can rapidly boost your visibility, quickly establish trust and credibility, while attracting qualified leads straight into your business. Podcast guesting isn’t just about exposure, it’s about being strategic. From honing your Lighthouse Message™ to aligning with the right shows, I’ll walk you through how to transform podcast guesting into a client-attracting machine that builds authority faster than most traditional visibility strategies. If you’ve ever wondered how some experts land consistent clients and collaborations just by showing up on the right stages, this episode is your roadmap.   Key Takeaways:  [04:12] Why podcast guesting works better than social media for building lasting authority. [07:46] What’s changed in 2025 about landing podcast guest spots (and why even your Lighthouse Message™ isn’t enough to get you booked.) [11:08] The biggest mistake people make when pitching themselves for podcasts (and how to avoid it). [14:32] How to choose the right podcasts that actually reach your ideal clients. [18:19] Why being a great guest is about more than sharing tips – it’s about sparking desire for your solution. [22:04] The simple follow-up strategy that turns guest appearances into long-term opportunities. [25:37] How podcast guesting fits into your bigger authority and revenue strategy. Resources Mentioned in This Episode:   Download my FREE Scorecard so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients  Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here Episode 445 - Why You Need a Million Dollar Visibility Network   🎧 Catch the rest of the Authority Short Cuts series: Part 1 (Episode 451) - Break Through the Noise: How Experts Become Un-Ignorable Part 2 (Episode 452) – Get Known for Valuable Work & Lead the Conversation in Your Market Part 3 (Episode 453) – Publish an Authority Boosting Book That Is Your 24/7 Sales Magnet Part 4 (Episode 454) - Why Now is the Perfect Time to Start Your Client-Attracting Podcast Part 6 (Episode 456) – Coming Soon! Stay tuned for the next step in building unshakable authority.